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All Work

Dispatch that planners and drivers both trust.

Ferrow2026

Client
Ferrow, Rotterdam
Scope
Product design, engineering
Team
Five people
Length
14 weeks to the first depot

One screen for every load on the road, and an app drivers finish a stop in with two taps.

The problem

Ferrow moves freight between forty cities for regional shippers. Its planners ran the day from a spreadsheet and three phone lines, and its drivers closed each stop on a paper form that reached the office two days later.

By the time anyone knew a load was late, the customer had already called.

What we built

  • One screen for the day. Every load, its driver and its arrival time sit in one table beside the map, sorted by what needs attention first.
  • A driver app with one job per screen. The next stop, the dock and the time are all a driver sees, and finishing a stop takes two taps.
  • Delays that announce themselves. A load that slips more than ten minutes tells the planner and the customer at the same moment.

A planner should hear about a late load from the screen, never from the customer.

How it went

We spent the first week in the dispatch room in Rotterdam and two days in a cab. The first release went to one depot in week fourteen, with a planner sitting next to an engineer. The other two depots followed a month later, and the paper forms were gone by the end of the quarter.

What changed

Loads arriving on timeUp from 81 percent
96.4%
To finish a stopIt was a paper form
2 taps
Vehicles on one screenAcross three depots
48
Ferrow
“They rebuilt dispatch in fourteen weeks. Late arrivals fell by half before we had finished training the drivers.”
Henrike VosChief Operating Officer, Ferrow
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